Fit to Flick: the evolution of ponytail hats

January 26, 2012  |  Women, beauty, designer, shopping

fashion, style, winter, ponytail hat, patent, invention, design

When I heard about Fit-to-Flick I was intrigued – not because I’d never heard of a hat you can push your ponytail through…(I have one of those). What’s interesting about Fit-to-Flick is that if you choose to wear it when you aren’t sporting a ponytail you don’t see a huge gaping hole at the back of your head. My ponytail hat was terrfic when I wore a ponytail but when my hair was down it was useless. Also the hole insisted that I wear my ponytail at only one height, not low or high but somewhere in the middle. Very limiting.

Today I received my Fit-to-Flick hat via post and the intelligent design allows for a ponytail by way of a slit which virtually disappears when not in use. Also, the size of the slit allows you to wear your ponytail at pretty much any height you desire. Freedom! Besides its practicality, the hat is fashioned from all natural fibres which are soft, breathable, warm and silky-feeling.

I love the girl power behind this brand and the way its genesis arose from a personal need. Says founder Hannah Bomze:

While traveling through Italy on a wintry visit with my boyfriend, I got sick of taking off my beanie for every photo in an attempt to look decent in photographs. With a ponytail in my hair and the beanie on, the hat didn’t cover my ears properly, my silhouette looked like an alien’s, and my hair was a disaster when I took the hat off for photos. Needless to say it was a rather cold and unphotogenic trip.

Enter Fit-to-Flick. The company began as a school project for a class I was taking at NYU’s Stern School of Business in the spring of 2011. After a semester of many design ideas and conversations with people in the industry, I created a line of headwear that looks chic with or without a ponytail.

Here’s a front and back view of the ‘Charlotte’ style and color I received:

fashion, design, winter, style, womenhat, winter, fashion, style, design, women, ponytail



9 Comments


  1. Wow, they are surprisingly cool! I have never heard of them over this side of the pond ;) Love the ‘Charlotte’ style, great colour for this time of year. I must say that I’ve shared the horror of ‘hat hair’ in photos just like Hannah – well done to her for spying a business opportunity there! Thank you for your recent comments on my blog xx

  2. This is so smart and cute!

  3. I’m the type of gal that wears a ponytail 80% of the time. This may, indeed, change my life :)

    • I know, right? The best part is that you aren’t restricted on the ponytail height. That has always bugged me about the other ones.

  4. As a regular pony tail wearer I’m liking these a lot. I think I may need one of these hats in my life ;)

  5. This is completely ingenious! I wish they had this when I had longer hair.

Leave a Reply